Work◆

Projects and brands

An overview of our work for brands such as Vitalmix, Red Bull, Oktagon MMA, Kaufland Česko and several sports clubs, across e-commerce, campaigns, content and AI workflows. Part of the campaign work was done within the team of the creative agency Kreativ Gang, part as a member of the Refresher.cz team. Filter by type of work.

All projects 19 projects

E-commerce · Campaign · Content Vitalmix Building the Vitalmix brand from strategy all the way to sales, fully on board since the start of the year. Brand strategy, setting up e-commerce sales in both the Slovak and Czech markets, graphic work, campaign activities and email marketing (from CPC campaigns to content newsletters), with the aim of building a real community of people around the products who trust the brand. Results: year-on-year revenue growth of ~40%, a block on almost 500 products in Google Merchant Center resolved, and a new product line that generated €15,000 in turnover in its first year. Role: marketing (full remit) · ongoing collaboration

Campaign Red Bull B2B communication, campaign creation and management of social media outputs (LinkedIn, Instagram) within the Refresher.cz team. Role: Refresher.cz · B2B campaigns

Campaign Oktagon MMA B2B communication, campaign creation and management of social media outputs within the Refresher.cz team. Role: Refresher.cz · B2B campaigns

Campaign · Content Refresher.cz Work for one of the largest media publishers in Czechia during an Erasmus+ stay in Prague. Campaigns for brands such as Red Bull, MadmonQ and Oktagon MMA, plus insight into how digital media work, how a brand is monetised and how an audience is built. Role: Erasmus+ Prague · digital media

Campaign · Content MadmonQ Custom campaign materials and reels for the MadmonQ brand, within the Refresher.cz team. From the concept and visual look of the campaign to the finished short videos, ready to publish. The work also included promotion: planning outputs on social media and supporting the campaign so the content reached the right audience. Role: Refresher.cz · custom reels

Project management · Account management Kreativ Gang Long-term marketing and project collaboration directly with the agency: account management and project management on client assignments as well as internal projects. The work for individual clients (Kreativ Gang Tenders, Víno Skovajsa, Printroom) is laid out once expanded. Full Kreativ Gang page

Service · tenders

Kreativ Gang Tenders

Creating and competing in tenders for corporate entities. Creation of creatives, visuals and strategies.

Client · project management

Víno Skovajsa

Project management of the label branding for the premium Selection line.

Client · website

Printroom

Project management of the creation of a new website for printroom.sk.

Agency · internal projects

The agency's internal marketing

Management of the agency's internal social media and LinkedIn, B2B lead generation, preparation of the internal strategy, creation of internal projects and process optimisation.

Role: marketing · account & project management

Campaign MAHL Recommendations and a marketing strategy for the Malacky Hockey League. Role: consulting

Content Kaufland Česko Creating short-form video content for the social media of Kaufland Česko (TikTok), with a total reach of 800,000+ views. Role: Storytlrs.cz · video production

Content SZH Referees Association The first month of the SZH Referees Association's Instagram, entirely organic and without a euro spent on paid ads: 123,279 views in 30 days, 7,450 unique viewers and follower growth of 28.7% (from 164 to 211). In September, 77 graphics across 18 posts: EHF nominations and results, slides from the EURO 2026 seminar, photo reports from matches, Extraliga and Doprastav League nominations, the Slovak Cup and quotes. The content was seen by 35 times more people than the account has followers. Role: marketing · Instagram and content · September 2026

Campaign IBV Kostolište Management of online real-estate listings, social media and campaign creation. Administrative work connected with sales. Role: marketing (Mediator.sk)

Campaign · Content Mediator.sk Collaboration with a local real-estate developer and agency: website content and structure, client communication and social media management. Sales support for upcoming residential projects through customer communication, digital presentation of properties and coordination with web developers and designers. Role: marketing · real-estate developer and agency

Campaign · Content HC Záhoráci Independent management of the club's social media, creation of marketing campaigns, graphics and digital strategies from scratch. A built-up online identity for the club and a strong local fan base, with results that became an example for other clubs in the Slovak Extraliga. Collaboration with the brands Niké (title sponsor of the league) and Mizuno, including product placement. Part of the Niké sports support fund project. Role: marketing · long-term collaboration · hczahoraci.sk

Campaign · Content Strojár Malacky Implementation of a marketing and sales strategy, a redesign of the visual identity, social media management, organising offline and online events, video production and creating tender materials. Part of the Niké sports support fund project. Role: marketing · long-term collaboration · handballmalacky.sk

Campaign · Content Sport Club Rudar Creating a marketing and communication strategy, graphic and video materials for local projects, performance campaigns and recruitment videos. Launching the project and helping to get a grip on the communication strategy. Part of the Niké sports support fund project. Role: marketing · long-term collaboration · rudar.sk

Campaign · Content Zámocká Signature Living Basic set-up of the communication system, creation of a Google Business listing and social media as an online touchpoint, offline design materials including wayfinding, setting a communication benchmark and handing over the strategy. Role: marketing · leisure project

Campaign WashFactory Arranging video production and launching offline and online performance campaigns. Role: marketing

Content Spa Company Massage Center Setting up communication on social media, creating presentation and video materials, and a Google Business listing as an online touchpoint. Role: marketing

Content E-commerce bridge Original short articles and news in the field of e-commerce. Hands-on experience with SEO optimisation, A/B testing and data-driven analysis of content performance. Role: copywriting · early career

Content Fontech.sk An internship in a newsroom focused on innovative technology. Role: copywriting · internship

Coming soon

AI workflow for marketing: the first client case study will be added here once it is finished.

Part of the work (tenders, Víno Skovajsa, Printroom) was done in collaboration with the creative agency Kreativ Gang and part (Red Bull, Oktagon MMA, MadmonQ) as part of the Refresher.cz team. On these assignments we worked within a larger team rather than delivering a whole campaign.

Vitalmix◆Red Bull◆Oktagon MMA◆Kaufland Česko◆Refresher.cz◆Vitalmix◆Red Bull◆Oktagon MMA◆Kaufland Česko◆Refresher.cz◆

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